2024 AFCA Conference Partners Program

May 26-29 | Calgary, AB
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About the 2024 AFCA Partners Program

We are excited to hold our 2024 Conference and Trade Show in the city of Calgary.

Each delegate and those registered in the Partners Program will receive an Caglary  Tourism events pass to grant discounts at various business and establishments in the downtown area.

The Partner’s Program fee of $250 covers the following conference items:

  • Trade Show welcome reception on Sunday, May 26, BMO Centre
  • Breakfast on Monday and Tuesday in the BMO Centre.
  • Lunch on Monday, May 27 in the Trade Show at the BMO Centre.
  • Lunch on Tuesday, May 28  at the BMO Centre.
  • AFCA Annual Banquet on Tuesday, May 28, Spectrum 4 & 5 Room at the Hotel Arts.

If you have any questions please do not hesitate to contact Conference Coordinator, Kelly Legris.

Would you like to support fire service partners by sponsoring a component of the Partners Program? Please visit AFCA Sponsorships. Your extra generosity to the partners of first responders  is immensely appreciated.





2024 Conference Partner Attendee



Annual Golf Tournament 

If you enjoy golfing, gather four of your closest friends for a fun day on the links on Saturday, May 25, 2024 at the Track Golf Course in Langdon.
The tournament fee is $170.00 plus GST which includes, green fees, cart and a delicious BBQ dinner.
You can add golf fees to your partner program registration or purchase golf separately by adding to your cart.
If you do not golf, you are welcome to join the BBQ dinner at 5:30 pm in the Club House.  The fee for just the dinner is $50.00 plus GST.



Accomodations & Host Hotel

Hotel Arts – Downtown Calgary


The 2024 AFCA Conference will be hosted at the Hotel Arts Downtown Calgary. The  hotel is located at 119 12 Ave SW, Calgary Alberta 

Luxury Room - 2 Queen Beds

The perfect balance of form and function. Our beautifully-designed 389 sq ft luxury rooms feature two queen-size beds, bright decor, smart functionality and a balcony with a city or pool view.  $185.00

Luxury Room - 1 King

When you think of premium, simply enter this recently upgraded 389-square-foot room with a king bed.  $185.00

Luxury Suite - 1 King

The perfect balance of form and function. Our beautifully-designed 389 sq ft luxury rooms feature one king-size bed, bright decor, smart functionality and a balcony with a city or pool view. $245

Telephone: 403-266-4611

Email: [email protected]

Web Page: https://www.hotelarts.ca/

Hotel Booking Link for AFCA is here.


AFCA Delegates and Trades should identify themselves as members of Alberta Fire Chiefs Association

Hotel Parking

complimentary surface and underground parking with Hotel Arts.  Height restrictions in underground hotel parkade.


Delegates of the 2024 AFCA Conference can book accommodations at the Fairfield Inn and Suites Calgary Downtown, located at 239 – 12th Avenue SW, Calgary, Alberta.

Standard Single

1 King bed, Mini fridge, Microwave, 200sqft/18sqm, Wireless internet, complimentary, Wired internet, complimentary, Coffee/tea maker.

Standard Double

2 Queen beds, Mini fridge, Microwave, 314sqft/28sqm, Wireless internet, complimentary, Wired internet, complimentary, Coffee/tea maker.

Telephone: 403-351-6500 or 877-236-2427


Fairfield Inn and Suites Calgary Downtown Website: Marriott.com/YYCFI

Delegates should identify themselves as members of Alberta Fire Chiefs Association.

Visit Fairfield Inn and Suites Calgary Downtown booking link for the AFCA by visiting this link Book Your Group/Corporate Rate | Marriott International.


Reservations can be cancelled up to 72 hours prior to arrival without penalty. If an individual reservation is cancelled within 72 hours of the scheduled arrival, a cancellation fee equal to one (1) night’s room revenue will be charged. Additional costs for triple and quadruple occupancy may apply.

Hotel Parking

Parking is available and fees will apply.

Partner Program Schedule

Saturday, May 25, 2024

10:30am – 11:45am
Golf Registration

Check in and enjoy a fun day on the links.


The Track Golf Course

Golf Tee Off – Shotgun Start

The Track Golf Course

333 Boulder Creek, Langdon

Golf BBQ

The AFCA has a fun BBQ scheduled following the tournament. Please join your AFCA members, trades and sponsors for a delicious BBQ and a great time to reconnect.

Tournament Prizes to be Awarded


The Track Golf Course

Sponsored By


Associated Fire Safety Group Logo


Sunday, May 26, 2024

8:00am – 5:00pm

Check in at registration and obtain your event badge and be sure to download the conference App.


BMO Front Concourse

9:00am – 9:30am
 Opening Keynote

Good Sleep Requires Shiny Shoes–and other candid life & leadership lessons learned the hard way

Over the past 30+ years, Chief Pegg has led and managed some of the largest and most complex fire service organizations in North America and served as the Incident Commander for the largest declared emergency in Toronto’s history.

He is regarded as an extraordinary leader, especially under pressure, and as someone whose ability to convey a sense of calm during crisis is both uncommon and exceptional.

In this candid, raw and inspiring presentation, Chief Pegg will share some of the most important lessons he has learned, both as a leader and an Incident Commander, and will help you to be prepared to lead when it matters.

Palomino A-D, BMO Centre

Matthew Pegg, Fire Chief, Toronto Fire Services, City of Toronto

Sponsored By

Seeking Sponsorship

9:45am – 4:30PM
Sessions Underway at BMO Centre
4:30pm – 6:00pm
Opening Ceremonies & Memorial Service


Join the AFCA along with Government representatives for the Opening Ceremonies and Memorial Service.

Palomino A-D, BMO Centre


6:00pm – 9:00pm
Trade Show & Welcome Reception
Join your partner for the welcome reception.
Halls D-E, BMO Centre


Sponsored By


Monday, May 27, 2024

7:30am – 12:00pm

Check in at registration and obtain your event badge and download the conference app.                                          


BMO Front Concourse

7:30am – 9:00am
Breakfast & Keynote

Stampede Breakfast and Keynote Speaker – Resilience Through Fire: A Journey of Safety, Responsibility, and Leadership

In this keynote presentation, John Westhaver, a seasoned motivational speaker and resilience expert, shares his poignant journey following a life-altering car crash that left him with life-threatening burns to 75% of his body. His story is not just one of personal survival but a testament to the power of resilience, safety, and responsibility—themes deeply resonant with the firefighting community.

Addressing the Alberta Fire Chiefs Annual Conference and Tradeshow, John will delve into the critical importance of resilience, both in personal adversity and the challenging realm of firefighting. He explores how resilience isn’t just about enduring but also about growing from experiences. By drawing parallels between his recovery process and the challenges faced by firefighters, he underscores the importance of mental and emotional strength, alongside physical bravery.

The presentation will also focus on safety, not just as a protocol, but as a holistic approach that includes mental well-being, especially in high-stress professions like firefighting. John emphasizes the crucial role of personal and professional responsibility, showcasing how responsibility towards oneself and one’s team is paramount in leadership roles.

Through practical tips and strategies, John aims to equip the attendees with tools to build and maintain resilience in their demanding roles. The session will not only inspire but also provide actionable insights into fostering a culture of safety and responsibility within their teams. Attendees will leave with a renewed perspective on facing challenges, both on the front lines and in their personal lives, fortified with strategies to enhance their resilience and well-being.

Palomino-A-D, BMO Centre

John Westhaver
Sponsored By

Seeking Sponsorship

9:00am – 4:30pm
AFCA Trade Show

Halls D-E, BMO Centre

10:00am – 11:00AM
Group MAP Session 

Partners, have you ever taken a moment to honor your sacrifices and the challenges you’ve overcome, all while embracing your resilience and strength?

As a crucial pillar in creating a supportive and understanding environment for your spouse, you play an indispensable role. Yet, in shouldering such significance, you might find yourself without the necessary support to care for your own well-being and that of your family. Have there been times when you’ve felt isolated, unsure of where to tum for a comforting conversation over a cup of tea?

Are you navigating a world that constantly demands compromise, gradually losing touch with your true self? Have external expectations imposed upon you resulted in a loss of your authentic identity?

As you assume the role of the “strong one” for your family, fielding questions from your children about the whereabouts of Daddy and when he’ll return, do you receive the support you deserve? Is there a longing for, or perhaps a need for, additional support?

If you aspire to reclaim your true self and rediscover joy in life, consider joining our upcoming workshop. Here, you’ll connect with others who share similar experiences. Following a roundtable sharing session, Roseanne will guide you through the transformative MAP* (Make Anything Possible) process. This journey of rediscovery and self-empowerment aims to bring you back to your authentic self-centered, content, and at peace. Learn how to maintain a sense of calm amid chaos during uncertain times, empowering yourself to remain resilient and empowered.

Hotel Arts, AFCA Suite

Roseanne de Beaudrap, Sacred Winds Healing

Sponsored By


10:15am – 10:45am
Coffee Break

Halls D-E, BMO Centre

Sponsored By


12:00pm – 1:00pm
Lunch in the Trade Show

Join your partner for lunch in the trade show.  


Halls D-E, BMO Centre

Sponsored By


TC Energy Logo

2:00pm – 3:30pm
Food Demonstration at Hotel Arts

Note: Two food activities are 45 mins each (perogies, charcuterie board or summer roll)

Fees will apply


Hotel Arts

Sponsored By

Seeking Sponsorship

4:00pm – 4:30pm

Halls D-E, BMO Centre


Free Evening

This is your chance to extend your networking time or exploring all that Calgary has to offer.

Calgary, AB

Tuesday, May 28, 2024

7:30am – 11:00am
Check in and download the conference app to earn points on the Leaderboard.

Palomino Foyer, BMO Centre

9:15Am – 10:15AM

Arjuna George Presentation to Partners – Supporting Fire Chiefs: Recognizing Burnout and Partner Self-Care

Join us for an informative session designed for Fire Chief’s partners. Presented by Arjuna George, a retired Fire Chief and Burnout and Resilience Coach, this session focuses on recognizing burnout, providing support, and prioritizing self-care.

Understanding Burnout: Arjuna shares his personal burnout journey, highlighting signs and triggers partners should be aware of. Learn how to recognize early warning signs and prevent operational stress injuries in your Fire Chief partner.

Prioritizing Self-Care: Understand the vital link between partner and Fire Chief well-being. Arjuna emphasizes the importance of your own self-care and offers guidance on establishing self-care routines that promote a healthy partnership.

 Q&A and Discussion: The session concludes with a Q&A and discussion, allowing partners to share experiences and gain further insights into supporting Fire Chiefs and themselves.

Arabian A-C, BMO Centre

Arjuna George

Sponsored By

Seeking Sponsorship

10:45am – 11:45am
Alberta Boot Company

Fees will apply 

Alberta Boot Company

12:00PM – 1:00PM
Lunch and Keynote Presentation

Join the AFCA in the Palomino Room A-D for lunch and the Keynote with Megan McElhearn and Kelly Schwartz.

Identifying and Addressing Operational Stress in First Responders and Their Families

Traumatic events (i.e., operational stressors; Carleton et al., 2018). The impact of these stressors extends to the families of fire personnel, with spouses often bearing the brunt of supporting the fire member and the family (Casas & Benuto, 2021). In recent years, various initiatives targeting operational and organizational interventions have emerged to reduce the frequency and severity of OSIs among first responders (FR), including fire, paramedics and EMTs, and police (Di Nota et al., 2021; Bahji et al., 2023). Many of these interventions, however, are lacking in evidence to support the validity and feasibility in producing measurable change in participants.

In response to this, two intervention programs – the Before Operational Stress (BOS) program (McElheran, 2018) and the Re: Building Families (RBF) program (Schwartz et al., 2022) – have been developed and tested to demonstrate their effectiveness in reducing the cognitive and behavioural impacts of OSIs.

This keynote address will summarize the development, content, and evidence supporting both programs and discuss the importance of psychoeducation and support for both fire members and their spouses/partners. In particular, the discussion will highlight the impact of operational stress on fire members and the benefits of introducing evidence-informed prevention and early intervention efforts for fire families at the individual and departmental levels.

Palomino A-D, BMO Centre

Megan McElhearn

CEO and Chief Clinical Psychologist of Wayfound

Kelly Schwartz

Associate Professor, University of Calgary

Sponsored By



2:00Pm – 3:00PM 

Crystal Bowl Sound Bath Guided Meditation Session

Guided group meditation system with soothing vibrational tones of Alchemy Crystal Bowls

Galleria Room, Hotel Arts 

Rosanne de Beaudrap, Sacred Winds Healing

Sponsored By


6:30pm – 10:00pm
AFCA Annual Banquet & Entertainment with the Silly Wabbits

Join us at the AFCA Annual Banquet for an evening of member recognition and comradery.

Silly Wrabbit has been making people bob their heads to our tunes and shake their heads to our jokes for over 20 years. From 70s boogie woogie and 80s one hit wonders, to 90s hip hop and big radio hits from the 2000s.


Spectrum 4 & 5, Hotel Arts


Sponsored By

Seeking Sponsorship

Wednesday, May 29, 2024

7:30am – 9:00am
Breakfast & Keynote

Thriving Not Surviving – Building Sustainable Habits for Professional and Personal Wellness 

More than ever, mental health and wellness are important for a healthy workplace culture and environment. I am amazed how many people put all of their effort into the success of their career and life from a knowledge and ability point of view, and just expect their wellness to always be there for them. But you know what they say: “When you have your health you have a thousand wishes – when you don’t you only have one.”

In this engagement, participants explore how to cultivate personal and professional habits for sustainable wellness. We dive deep into personal and professional wellness strategies, recognizing and avoiding burnout, and how to develop a strategy for wellness that will lead to a healthy, productive, and successful team.

                                                                  Spectrum 4 & 5, Hotel Arts


Steven Langer

Well by Design

Sponsored By

Seeking Sponsorship

9:15am – 10:30am
Concurrent Conference Streams

Spectrum 4 & 5, Hotel Arts

10:30am – 10:45am
Coffee Break

Meet your partner for a coffee before we close the day with the Fire Side Panel.

Foyer of Spectrum 4 & 5, Hotel Arts

Sponsored By


10:45am – 12:00pm
Closing  Session – Fire Side Panel

Future Challenges to Leadership in the Fire Service

The Fireside session aims to provide fire chiefs from urban, rural, union, and volunteer fire departments with a comprehensive overview of Labour Relations, focusing Human Rights,- Accommodation and Discrimination, Collective Agreement Administration and Rights Arbitration, Progressive Discipline up to and including termination. The session aims to equip leaders with knowledge, strategies, and legal insights to navigate the complex landscape of managing fire service personnel effectively. In this informal panel discussion featuring legal experts John Saunders and Jessica Toldo from Hicks Morley Hamilton Stewart Storie LLP, will also speak on suggestions for managing in the volunteer/composite fire service, responding to bullying and human rights allegations. The session will encourage an interactive format, allowing Chiefs to pose questions to foster a collaborative environment, encouraging the sharing of best practices and experiences among fire service leaders.


Spectrum 4 & 5, Hotel Arts

Panel Members

John W. Saunders

Partner- Hicks Morley Law Office

Panel Members

Jessica Toldo

Labour & Employment Lawyer – Hicks Morley Law Office

Sponsored By


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